Top 5 Music and Audio Apps Performance in New Zealand Q2 2023

The second quarter of 2023 saw interesting trends in the performance of the top 5 music and audio apps in New Zealand. Here's a detailed look at how these apps fared in terms of weekly downloads, revenue, and active users.

Spotify: Music and Podcasts experienced a steady climb in weekly revenue, peaking at around $9.9K in the week of June 19. Weekly downloads fluctuated, reaching a high of 7.2K in the week of March 27 and then stabilizing around 6.5K towards the end of June. Weekly active users saw a slight decline from 1.29M to 1.24M throughout the quarter.

SoundCloud: Play Music & Songs maintained consistent weekly revenue, ranging from $5K to $6.3K, peaking in the last week of June. Weekly downloads remained stable, hovering around 2K, while weekly active users showed minor fluctuations, ending the quarter at approximately 114K.

Ultimate Guitar: Chords & Tabs saw weekly revenue peak at about $4.1K in the week of May 29. The app's weekly downloads remained steady, around 700-800, with a slight dip to 642 in early June. Weekly active users hovered around 4.5K to 4.7K, showing minor variations throughout the quarter.

Apple Music had relatively stable weekly revenue, peaking at $1.3K in the week of May 22. Weekly downloads were consistent, around 450-500, with a slight increase to 500 in early May. Weekly active users saw a gradual decline from 5.5K to 4.5K over the quarter.

Pocket FM: Audio Series had a varied performance with weekly revenue peaking at $1.3K in the first week of April. Weekly downloads showed fluctuations, with a high of 213 in early May and a low of 76 in mid-June. Weekly active users varied throughout the quarter, ending at around 855.

Data for this analysis comes from Sensor Tower. For more detailed insights, visit Sensor Tower's platform.